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Our Brand Story

Bringing quality British fashion to your wardrobe since 2005

Founded in London, Unappcapon Fashion has been at the forefront of British style for over a decade. We take pride in our commitment to quality craftsmanship, sustainable practices, and timeless designs.

What began as a small boutique in Covent Garden has evolved into a nationwide brand, recognized for our attention to detail and dedication to British manufacturing heritage.

Quality First

We source only the finest materials for our products.

Sustainable Approach

Committed to reducing our environmental impact.

British Made

Supporting local manufacturers and craftspeople.

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Our Services

We offer more than just products

Personal Styling

Our expert stylists provide personalized consultations to help you find the perfect pieces that complement your individual style.

Custom Tailoring

We offer bespoke tailoring services to ensure your garments fit perfectly and feel comfortable.

Shoe Repair

Extend the life of your favorite footwear with our professional repair and restoration services.

Wardrobe Consultation

Let our experts help you build a versatile wardrobe that works for your lifestyle and preferences.

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Our Collection

Curated British fashion essentials

Women's Apparel

  • Dresses & Skirts
  • Tops & Blouses
  • Knitwear & Sweaters
  • Coats & Jackets
  • Trousers & Jeans

Men's Apparel

  • Shirts & Polos
  • Trousers & Chinos
  • Suits & Blazers
  • Knitwear & Jumpers
  • Outerwear

Women's Footwear

  • Heels & Pumps
  • Flats & Loafers
  • Boots & Ankle Boots
  • Sneakers & Trainers
  • Sandals

Men's Footwear

  • Oxford & Derby Shoes
  • Loafers & Moccasins
  • Boots & Chelsea Boots
  • Sneakers & Trainers
  • Brogues
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Customer Stories

What our clients say about us

"The quality of their Oxford shoes is exceptional. I've been wearing the same pair for over three years, and they still look brand new with proper care."
James Wilson Manchester
"Their custom tailoring service transformed my favorite blazer into a perfect fit. The attention to detail is remarkable!"
Charlotte Parker London
"As someone who values sustainable fashion, I appreciate their commitment to ethical manufacturing. Their wool sweaters are not only beautiful but responsibly made."
Emma Thompson Edinburgh
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From Our Blog

Latest articles and fashion insights

Sustainable Fashion

The Rise of Sustainable Fashion in Britain

Exploring how UK brands are leading the way in eco-friendly apparel...

Read More
Shoe Care

Essential Care Tips for British Leather Shoes

Learn how to maintain your quality footwear for years to come...

Read More
Fashion Trends

Autumn/Winter Trends: What's Hot in British Fashion

The latest styles and must-have pieces for the coming season...

Read More
Visit Our Blog
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Get in Touch

We'd love to hear from you

Visit Our Flagship Store

42 Regent Street
London, W1B 5RA
United Kingdom

Contact Us

Phone: +44 20 7946 0859
Email: [email protected]

Opening Hours

Monday to Saturday: 10am - 8pm
Sunday: 11am - 6pm